I didn’t think one of the coolest beverage innovations of the past few years would come courtesy of 7-Eleven, but here we have it: The convenience stores chain has debuted a coffee line called Fizzics Sparkling Cold Brew Coffee, and it’s packaged in self-chilling cans. Self-chilling!
Developed by packaging manufacturer The Joseph Company International, the 8.4-ounce cans are “activated” when the customer turns a knob at the bottom of the can, releasing CO2 that cools the coffee inside in about 90 seconds. It even makes a neat hissing sound, kind of like a venting Instant Pot. FoodBev Media reports the packaging took more than 25 years to develop. The Fizzics cans will debut in 15 7-Eleven stores around the L.A. area, but given how lengthy and presumably expensive the development process was for this can technology, I’d expect it will see a much wider rollout in the future.
Great idea. This is the first exciting new thing in beverage packaging that I’ve seen, well, ever. I don’t drink coffee, but I’d buy this just to try it out. Hopefully all of this is recycleable and does not add to the CO2 in the atmosphere.