You don’t need to be a very technical person, nor does it require a lot of money to start a podcast. As a business owner, beginning a podcast is something you should consider to help you reach this growing audience and expand your business through content marketing. Here are a few reasons you should consider from best casino online usa.
- Audio content is convenient for the consumer
There is an overwhelming amount of information available to all of us, coupled with so many distractions, that focusing 100% of our attention on one specific piece of content (an article or a video for example) is becoming increasingly difficult to do. It’s difficult to ignore everything else that wants your attention to focus 100% of your attention on reading an article or watching a video in its entirety.
The great thing about a podcast is that your content is audio, and can be consumed while the listener is also doing something else. They can multi-task. Someone can listen to your podcast while cleaning their house, driving in their car, jogging, or exercising at the gym. Doing so doesn’t distract them from their current activity, it enriches it. Audio content is portable and convenient.
- To build an audience
Just like with a blog, a podcast is a way for you to build an audience. As your podcast grows in popularity, the size of your audience increases. Not everyone who listens to your show will come back for more, but the ones who like your style and your content will become loyal listeners. They will recommend your show to others, and over time you will build a tribe of fans eager to hear your next episode.
- It doesn’t cost much to get started
If you wanted to start podcast 10 years ago, you would have likely had to spend several thousand dollars on equipment just to get started. Fortunately, this is no longer the case. When I launched my podcast in 2013, I spent about $250 on equipment. And since then the cost for the same equipment has come down by nearly 50%.
- To increase the size and value of your network
If you host a podcast in which you interview various guests for your show, one of the most obvious benefit of doing so is that you get to expand your network. A podcast is a great platform to leverage to reach out to people you might not have been able to otherwise. As your audience grows in size, your ability to reach out to the high profile experts in your industry increases. Many guests can appear on your podcasts like experts from casino New Zealand online, who might be looking to reach a wider range of clients.
- You can make money from your show
A podcast doesn’t have to be a hobby. There are ways you can make money from your show. John Lee Dumas (host of Entrepreneur On Fire) is an expert at this. His generates multiple 5 figures per month from sponsors alone, and has taught thousands of people how to monetize their podcast. You are welcome to listen to the interview I did with John by clicking here.
- To position yourself as an authority in your industry
Sharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry/niche. Hosting a podcast has a similar effect as running a blog or writing a book – it helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (for example, being invited to speak at events or conferences in your industry). You may also consider offering coaching or consulting services as people begin asking you for specific advice on your area of expertise.
- To promote your own products or services
A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services such as books, courses, or even consulting services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what you offer.
- Hearing your voice makes it more personal
When someone hears your voice, it is incredibly personal. They can hear your excitement, your emotion. It can be difficult to convey those things with written words. When someone listens to your voice while exercising at the gym, or driving their car for example, it is the closest thing to having you right there next to them and having a conversation. As your audience listens to more of your episodes, they begin to develop a connection to you. People will begin to like you not just for the content that you share, but for your specific communication style.