Marketing strategy is nothing but a short term, specific action plan and an overall game strategy of any business or any organisation with the single-point objective of attaining a sustainable competitive edge by understanding the exact requirements and desires of the consumers. Marketing strategy is actually nothing more than the skeleton for your marketing plan, it is how you will go about getting to know what your customers really want and need. Marketing strategy plans are not like recipes that are only recipes for one particular dish, no, a well thought out and executed marketing strategy is able to take and shape the destiny of any industry or organisation.
Marketing Strategy in the context of a successful business/organisation is nothing but a complete holistic vision of the company’s goals and objectives, executed with careful planning, strategic decision making, and effective execution of that vision, in a manner which is ultimately in the best interests of that particular company/organisation. Using a Marketing Strategy Consultant such as Really Helpful Marketing can help you get some external perspective on your business.
Marketing is an essential part of any business, be it retail or cosmetic or software development or industrial manufacturing, it is the tool that allows the customers/clients of any company to make buying decisions. Without marketing, no company can be said to have a ‘track record’ and no customer/customer would ever consider buying from them or their product/service unless they were made aware of it by way of marketing. With the advent of the internet as a potent tool for online marketing, companies with an online presence have realised the need to create a distinct strategy for marketing and promotional activities on the web. There are numerous components of a good Marketing Strategy, including Search Engine Optimisation (SEO), Affiliate Marketing, Pay Per Click (PPC), Social Media Promotion, and Product Sales and Marketing.
Search Engine Optimization helps in positioning your company or brand online, which enables you to achieve maximum exposure to the largest number of potential customers and thereby greater chance of making sales. Affiliate marketing gives you access to thousands of qualified leads to help you market your product or service to potential customers and build your client database. Pay per click (PPC), helps you target specific keywords and generates maximum traffic to your website, PPC costs you only if the visitor makes a purchase. Social media promotion enables you to create a buzz around your brand and allow your brand to be known to a wider audience, social media promotion can also help in building customer loyalty and can be used to spread the word about your company and its products and services.