Keeping on top of emerging display advertising trends is critical to deriving the most value from your investment.
1. Display ads need to be dynamic
When it comes to display advertising, only the most dynamic and visually interesting ads will capture the attention of their ideal audience. HTML banner ads can leverage an array of features, including animations and video content to tell a story, attract attention, and drive more clicks.
2. Investment in display advertising is increasing
According to Statista, spending on display advertising increased by almost $20bn USD between 2020 and 2022, reaching $63.5bn USD. This increase doesn’t appear to be slowing down anytime soon, particularly with the increasing popularity of social media video advertising.
3. Authenticity is key to successful video display ads
Display ads can leverage a variety of video formats to create compelling advertising experiences, examples of which can be seen here: https://thebannermen.com/banners/animated-ads/html5. Consumers consistently demonstrate that they value authentic brand experiences, so 2024 is the year to invest in the creation of live-action video content to build a sense of trust between brand and audience.
4. Machine learning and AI will continue to influence display advertising
While many experts don’t see AI as a replacement for the human touch, it is proving to be extremely valuable technology that can enhance strategies and help to drive even more ambitious outcomes. AI can be used in a variety of different ways and can help to improve decision-making processes by delving into complex datasets and delivering key insights regarding audience segments and trends.
5. Ad placement matters
To derive the most value from your investment, careful placement of display ads is key. Practising contextual targeting will ensure that your ads appear on websites that are aligned with the interests and browsing habits of your ideal audience.
