If you are running an e-commerce website, collecting customer data should be a top priority. Gathering your visitors’ data will help you track your customers’ journey across your website, discover which marketing strategies are working for you, and build a long-term relationship with your audience.
1. Survey your audience
Market research is all-important. Learning about your customers and site visitors and their habits will offer you key insights into their buying behaviour and needs; what’s more, it is an excellent way to capture customer data. You could start by creating surveys and including them at critical points of your customer journey, such as integrating a survey into your checkout process.
2. Track website traffic and interactions
Tracking your visitors will give you a clearer picture to determine how your overall marketing strategy is working. How did they arrive at your website? What did they click on throughout their visit? What steps did they take ahead of checking out, or at what stage did they abandon their purchase? These analytics will help you detect key trends and expand your business.
An expert data analysis company, such as https://shepper.com, can help business owners to explore their data.
3. Social media engagement
Your social media channels are a key driver of revenue for your e-commerce platform, and they are full of valuable insights when it comes to understanding your audience. Analysing engagement, demographics, and post performance can help you fine-tune your content and master your overall marketing strategy.
4. Customer sign-up strategy
Call on your customers to sign up for your newsletter or website, take a survey, or register for a discount code. The more profile information you collect, the greater the insight you will have into your customers’ buying behaviour.
5. Track activity
Once your customers have signed up, you can gather customer information that can be used to send the promotions and personal recommendations they will be most interested in. You will expand your knowledge of your audience and its habits and preferences, meaning you can further hone your advertising strategy.
