A brochure is a paper document that contains information. It is often folded into sections or panels, and it can be used as a powerful marketing tool.
Tips for Brochure Design
Make sure you are clear about your purpose and what you want your brochure to achieve. By having a clearly defined sense of purpose, you can ensure that all the relevant material is contained within the brochure.
Think about fold format. Your brochure does not necessarily have to be a booklet. Bi-fold, tri-fold or other specialist designs can all add some extra interest.
Choosing the right paper stock is crucial for the look of a finished brochure, whether hi-gloss and smooth or matte and textured. Paper stock will impact significantly on the overall price of a brochure, so picking something that looks professional whilst being within budget is crucial.
Using a font that works well for your design is important. A high-end brand might opt for classic and sophisticated font styles, while an edgy or upcoming brand may aim for graffiti style. Either way, your chosen font should be clear, concise and easy to read.
Choosing a striking colour scheme for a visually pleasing aesthetic is vital, but it can also help with branding. If your company uses a well-recognised pallet of colours already, choose a scheme to complement them.
Brochure Printing
Specialist printing services can offer a range of techniques to make your brochures more impactful.
Folded leaflet printers Swindon and the surrounding areas, such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/swindon/, offer high-quality prints in various finishes or designs.
You can explore eco-friendly printing options, as well as specialist printing techniques such as foil blocking and spot UV techniques.
Expert printing services often offer the benefit of express delivery, meaning that your completed brochures are ready to be distributed quickly.
