While everyone knows you need an online presence, a website may not always seem necessary. After all, you can use social media and blogs to establish that. However, useful as these are, there is much they cannot do, and having a website remains essential.
Maintaining control
A website offers you a level of control you do not get with other aspects of your online presence. It is also something that can be customised to your brand for a unique, personalised touch. For the best results, consult a website designer in your area. So, if you are in the Northampton area, you might search for a term like website design Northants to get results such as https://wtbi.agency/what-we-do/website-design-development/northants/.
What to put on a website?
You will likely use your website for branding and advertising. Filled with user-friendly information, it can reach customers almost anywhere in the world. Content can include blog posts, images, videos, and interactive content. See here for some good content ideas.
Advantages of a website
Whether you are selling products or services, a website is an ideal e-commerce site. You can take orders for your products or allow customers to place bookings for your services, 24/7. On your website, it will be easy for customers to find all the information they need, including reviews which will help boost customer satisfaction.
It will also be a place where customers can find all the information they need, such as FAQs or directions on how to find you.
While social media can be useful for visibility and engagement, these are platforms owned by other people and if those sites go down, your information is not available. A social media presence will also not show up prominently on internet searches.
A website can automate some aspects of business, like collecting data or processing payments, which will save you time.
Are there disadvantages?
A website is a financial investment and takes work to maintain, so as to provide the most up-to-date information for your customers. However, this work is worth it to maintain the professional image that a well-designed website conveys.
