Your website is one of the first points of contact between your business and your audience, so it is important to get it right. The best websites strike the ideal balance between providing high-quality content and the inclusion of innovative design features that support the delivery of key messaging. Let’s take a look at why this is so important.
- Secure online visibilitySearch engines take their responsibility to their users very seriously; therefore, they take steps to ensure only high-quality websites make it to the top positions in their search engine results pages (SERPs).
To secure a prominent position in SERPs for your target keywords and phrases, you must follow search engine guidelines to ensure you are publishing content of the highest quality that search engines will want to recommend. You can view Google’s guidelines for creating people-first content here.
2. Achieve your conversion goals
In addition to providing relevant general information to your ideal audience, your website should help you to achieve certain conversion objectives. Whether you want to encourage sign-ups to your newsletter, drive sales, or create more leads that you can nurture, the only way to achieve these conversions is through the consistent publication of high-quality content.
When partnering with a team providing web design Surrey, such as Akiko Design, it will be beneficial to jointly develop a content strategy that aligns clearly with your customer journey. This will ensure your website is delivering the right information throughout each stage of your visitor’s journey, which will boost the likelihood that you will both drive conversions and offer a suitably streamlined experience.
3. Build trust and credibility
As a digital representation of your business, your website needs to contain plenty of informative content that is free from errors and provides answers to the questions your audience is already asking.
Mistake-laden content instantly looks unprofessional and will essentially tell visitors that you don’t care very much about the experience you are offering. Conversely, well-written content instantly builds a level of trust and tells your audience that you are a credible business.
