Attracting customers online is a challenging task because there is so much competition for views/clicks/sales. Standing out from the crowd may sound expensive, but there are a number of totally free ways to attract more customers. Let’s take a look at some of the best.
1. Optimise for search engines
The higher up you appear in search engine results, the more clicks and website visits you are likely to get. You should take the time to optimise your site for SEO by posting regular new content, using relevant titles and meta descriptions, using static rather than dynamic URLs, and creating and maintaining a simple site structure.
2. Improve your website loading speed
The speed at which your site loads has a direct impact on your search engine rankings. The following usually help with this: compressing all images on the site, reducing the file size of your web pages, and deleting unnecessary third-party scripts.
3. Embrace socials
By creating engaging social media content and engaging with followers, you can attract more customers to your website. Sharing articles and blogs on social media platforms increases traffic to your website and can even bump you up the search engine rankings.
HTML5 banners
HTML5 banners and banner ads are a fabulous way of boosting interactions and attracting visitors to your website. There are a number of specialists in this type of ad, such as https://thebannermen.com/banners/animated-ads/HTML5/.
4. Use content marketing and email marketing
Content marketing involves the creation and sharing of relevant and engaging content that will attract potential customers to your website.
Email marketing is an excellent way to reach potential customers and keep them informed about what is happening in your business and the products and services you can offer. Sending regular e-newsletters and emails with promotions keeps people engaged and brings more people to your website.
5. Use referral marketing
Referral marketing is the process of encouraging existing customers to refer new customers to your business/website. By offering incentives, you can generate more interest and gain additional customers.
