From historic inns to modern gastropubs, one item remains a consistent feature across the UK pub scene: the humble beermat. While it might appear to be a simple square of card or pulpboard, its role goes far beyond mere decoration. Whether printed with a brewery logo, a witty slogan or a bespoke design, these everyday items continue to support both pub operations and customer experience in a variety of ways.
Practical function and everyday use
Beermats have become such a familiar sight in pubs that many overlook their purpose entirely. Yet these small items play a surprisingly significant role in both the running and atmosphere of a pub. They even have their own collectors society. At their core, beermats are functional tools, helping to protect surfaces and support hygiene standards.
Made from absorbent materials, beermats catch drips and condensation from glasses, preventing liquid from marking wooden tables or bar tops. In busy environments, this simple function saves staff time and helps keep surfaces clean between rounds. For establishments with high footfall, it can also reduce wear and tear on furniture – an important consideration for pubs hoping to preserve a warm, welcoming environment over time.
Beermats can also be used to cover drinks temporarily, helping to keep out dust and debris. In some areas, it’s common for a customer to place a beermat on top of a glass as a sign that the drinker will be returning – a discreet signal to staff and fellow customers that the drink is not to be cleared away.
Supporting branding and creative expression
Beyond their practical role, beermats have long served as a canvas for branding and promotion. Many landlords opt for personalised beer mats, using them to showcase everything from the pub’s own logo to upcoming events or partnerships with local breweries. This subtle form of advertising has proven remarkably effective over the years, creating a lasting visual impression on guests.
With many patrons enjoying the nostalgia and charm they bring, personalised beer mats remain both a functional and creative asset to today’s pub industry.
