If you love skiing, snowboarding, or anything to do with mountain life, then mark your calendar now. The London Snow Show 2026 is returning to Olympia London for what promises to be the most spectacular edition yet. This is the 50th anniversary of the UK’s biggest snowsport event, and the organisers are pulling out all the stops. Whether you are a seasoned skier or someone who has never clipped into a binding, this event has something extraordinary in store for you.
Everything You Need to Know About the Event
The London Snow Show 2026 takes place on Saturday 17 and Sunday 18 October 2026. Saturday’s doors open at 10:00 am and close at 6:00 pm. Sunday runs from 10:00 am to 4:00 pm. The entrance to the event is through the National Hall at Olympia London.
The show is organised by the Mountain Trade Network, which has become one of the most respected names in UK snowsport events. After returning to Olympia in 2025 following a 15-year absence, the team received outstanding feedback from visitors and exhibitors alike. Therefore, they are bringing it back bigger, better, and with even more to celebrate.
This year also holds special significance. The 2026 edition marks the 50th anniversary of the show, which first launched in 1976. Half a century of snowsport culture, gear, community, and inspiration all come together at one of London’s most iconic venues.
Why Olympia London Is the Perfect Venue
Olympia London is one of the city’s oldest and most beloved event spaces. Built in 1886, it has been home to some of Britain’s most iconic exhibitions for well over a century. However, the venue is far from stuck in the past. It is currently undergoing a £1.3 billion transformation to become London’s leading premium event space.
The renovation includes the refurbishment of both main exhibition halls, the integration of two hotels, and a brand new covered central atrium. The result is a venue that blends history, elegance, and modern convenience in a way that few other spaces in the UK can match.
One feature that makes Olympia particularly special for the Snow Show is its glass-domed roof. It fills the hall with natural light, creating an outdoor feeling while protecting visitors from London’s unpredictable autumn weather. The main show hall runs across two levels. Downstairs features the main floor activity, and a mezzanine balcony wraps around the upper level. A brand-new glass staircase connects the two floors with style.
Additionally, getting to Olympia is incredibly easy. The venue is served by two London Underground stations and has its own dedicated rail station at Kensington Olympia, just steps from the show entrance. A short walk from the venue brings you to Kensington High Street, home to several leading ski retailers and a great spot to continue your snowsport shopping after the show.
Tickets and Pricing for 2026
The good news is that tickets for the London Snow Show are genuinely affordable. There is a clear range of options to suit individuals, couples, and families.
Here is a breakdown of the available ticket types and their prices:
- Day Ticket: £10 per person
- Weekend Ticket: £15 per person (unlimited re-entry across both days)
- Family Day Ticket: £25 for two adults and up to four children under 18
- Child Ticket (ages 5 to 18): £5
- Children under 5: Free entry
- People with disabilities: Free entry with proof of a CEA Card or Access Card
- Carers of disabled visitors: Free entry with proof of disability
The weekend ticket represents excellent value. For just £5 more than a day ticket, you gain access to the entire event with unlimited re-entry throughout both days. This means you can head out, grab lunch nearby, and return without any additional cost.
It is worth noting that a limited number of tickets will also be available through exhibitors and official partners. So if you follow your favourite snow brands on social media, keep an eye out for promotional offers and giveaways in the lead-up to October.
For 2026, official ticket sales have not yet opened as of mid-2026, but the website at londonsnowshow.com is the place to check for the latest updates and booking links.
What to Expect Inside the Show
The show is packed with features that go far beyond simply browsing stands. The organisers have designed a full programme of entertainment, education, and experience that gives visitors a reason to stay all day — and come back the next morning.
Here are some of the must-see highlights:
- The main talk stage, hosted by leading figures from the snowsport world, featuring athletes, experts, and legends sharing insider tips, race stories, and mountain adventures.
- The iconic fashion show, which unveils the latest in snow sport style and technical gear just in time for the winter season.
- Country pavilions and resort stands from ski destinations across Europe and the globe, giving you all the inspiration you need to plan your next holiday.
- An Alpine Stroll, a cosy walk through festive-themed stands selling mountain lifestyle products and seasonal finds.
- A fitness and wellness zone on the upper balcony, covering injury prevention, strength training for skiing, and recovery techniques.
- An equipment and instruction zone, ideal for anyone looking to upgrade their gear or improve their technique before hitting the slopes.
- Family-friendly zones that give children a taste of mountain culture, making this a great day out for the whole family.
- Live music from some of the best après-ski bands who regularly perform across the Alps, bringing that mountain party atmosphere straight to West London.
Additionally, the show places a strong focus on sustainability. The Mountain Trade Network is committed to working with brands, media partners, and industry bodies toward a more sustainable future for snowsport. This is reflected in the range of eco-conscious products, responsible travel options, and green-focused talks featured throughout the weekend.
Expert Speakers and Industry Stars
One of the most popular parts of the London Snow Show is the speaker programme. Last year’s edition featured over 100 expert speakers across the two days, covering topics that ranged from technique and fitness to travel, culture, and industry trends.
Speakers included some of the most recognisable names in British and international snowsport. Athletes such as Aimee Fuller, Dave Ryding, and Chemmy Alcott have previously graced the stage. Warren Smith, one of the most respected ski coaches in the world, has also featured in past editions.
For 2026, the speaker lineup has not yet been fully announced. However, given the milestone 50th anniversary nature of the event, expectations are high. Organisers are expected to pull together an exceptional group of guests to mark the occasion in style. Therefore, checking the official website and social channels regularly in the months ahead is a smart move.
Tour Operators, Resorts, and Gear Brands
The show floor itself is a winter wonderland for anyone planning their next ski trip. Around 100 exhibitors and brands attended last year’s show, and the 2026 anniversary edition is expected to attract even more.
You can walk the floor and speak directly with representatives from ski resorts across Europe, North America, and beyond. Tour operators are on hand to offer advice, deals, and bookings. Many exhibitors use the show to launch exclusive winter packages and offer show-only discounts, making it a smart time to secure your next holiday at a great price.
Top retailers and leading gear brands also set up at the show, showcasing the latest skis, snowboards, boots, bindings, helmets, goggles, and outerwear. If you need to update your kit before the season, this is one of the best places in the UK to do it. You can try before you buy, compare brands side by side, and get expert advice from people who genuinely know their stuff.
Planning Your Journey to Olympia
Getting to Olympia London for the Snow Show is straightforward, regardless of where you are travelling from.
By public transport, the venue is served by Kensington Olympia railway station, which is a direct connection from London Victoria and other central London stations. Two Underground stations are also within walking distance, making the Tube a simple option. Organizers encourage visitors to travel by public transport where possible, both for convenience and for environmental reasons.
If you are driving, Olympia falls within the Ultra Low Emission Zone, commonly known as the ULEZ. It is important to check whether your vehicle meets the required standards before setting off, as charges may apply. Both onsite and offsite car parking facilities are available, and these can be prebooked directly through the Olympia website.
For those travelling from outside London, the team recommends booking train or coach tickets in advance to save money and avoid any last-minute stress. There is also plenty of accommodation nearby, with Olympia’s own site listing recommended hotel options close to the venue.
Conclusion
The London Snow Show 2026 at Olympia London is set to be an unmissable event for snowsport lovers across the UK and beyond. Scheduled for 17 and 18 October 2026, this 50th anniversary edition brings together world-class speakers, global ski resorts, top gear brands, live music, and family-friendly attractions under one stunning Victorian roof.
Tickets are affordable, starting from just £5 for children and £10 for adults, with a £15 weekend pass offering the best overall value. The venue itself is iconic, well connected, and undergoing a major upgrade that makes it more impressive than ever.
Whether you are looking to book your next ski holiday, discover the latest gear, get inspired by elite athletes, or simply enjoy the electric atmosphere of the UK’s biggest snowsport gathering, this is one October weekend you will not want to miss. Keep an eye on londonsnowshow.com for ticket releases, speaker announcements, and the latest news ahead of the event.
Frequently Asked Questions
When is the London Snow Show 2026?
The show takes place on Saturday 17 and Sunday 18 October 2026 at Olympia London. Saturday runs from 10:00 am to 6:00 pm, and Sunday runs from 10:00 am to 4:00 pm.
How much do tickets cost for the London Snow Show 2026?
Day tickets are £10, weekend tickets are £15, and family day tickets cost £25 for two adults and up to four children. Children under five enter free. People with disabilities also receive free entry with valid documentation.
Is the London Snow Show suitable for families?
Yes, absolutely. The event is designed to be family friendly. There are family ticket options, child-focused activities, and zones that bring the mountain experience to life for younger visitors.
What is special about the 2026 edition?
The 2026 edition marks the 50th anniversary of the London Snow Show, which originally launched in 1976. Organisers are expected to make this a landmark celebration with a standout speaker lineup and extended attractions.
How do I get to Olympia London for the Snow Show?
Olympia is best reached by public transport. Kensington Olympia railway station is just steps from the entrance. Two Underground stations are also nearby. If you are driving, note that the venue sits within the ULEZ zone, so check your vehicle’s emission rating before travelling.
